• Jackson Clark

Why Principals & Education Leaders Must Be On LinkedIn

LinkedIn is a social media platform that is generally used for professional purposes.

Employers use LinkedIn to post jobs, recruit staff, and form professional connections. Overall, it is a great relationship-building tool for business owners.

LinkedIn should certainly be considered as part of a broader social media strategy for schools. Principals can use it to form relationships with other leaders and influencers within the education field, growing their professional network, and opening the door to many opportunities for their school. It allows for the ability to create company profiles for schools or organisations, which can be a tremendous resource for encouraging former students to reconnect, strengthening the school’s brand.

Having a strong presence on LinkedIn can show how deeply you care about your profession, the reputation of the school, and its position in the market. Principals can use this platform similar to a personal blog, documenting daily or weekly thoughts and generating discussion among like-minded professionals.

Blogs could delve into topics about the process of becoming a leader within your school, why fostering the next generation is important, the latest pedagogical practices, the future of education, and the happenings of that particular school. Meetings and brainstorming sessions can be filmed, and schools can post what is allowed to be shared online.

There are currently tremendous opportunities on LinkedIn with the platform experience a period of growth and offering great engagement for users. Building a brand online is important now, but it will be even more important in a decade. A strong presence on LinkedIn helps a professional develop into a thought-leader within their industry.