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  • Jackson Clark

Using Social Media To Empower Staff & Students

Will a school’s digital marketing efforts be outsourced externally through an agency, or will those affairs be taken care of inhouse? If so, what is the best way to allocate roles and responsibilities to staff and what skills are required, and therefore training, for them to be able to do the task efficiently?


A social media strategy can be developed in a way that empowers staff, teachers, and even students. The growth of a school’s digital platform can be thought of as a whole-school effort, rather than burdening an individual staff member of relying on an outsourced marketing company.


The key here is to think outside the box and work out how staff and students can contribute to creating content.


Consider the following scenario, let’s say there’s a budding sports journalist among the students at a middle school. They could be tasked with the job of covering games for the school football team with their reports being posted on the school’s Facebook and LinkedIn page, as well as traditional places like a newsletter. This will help their journalism prospects by building their writing portfolio, community presence, and could even lead directly to employment.


Other jobs, such as a photographer, editor, and designer for the school’s Instagram, could also be assigned to trustworthy students. This generation has been raised around technology and social media, so most know how to do these jobs competently.


New and recently graduated teachers can write about their experiences at the school and what makes them passionate about education. These reflections can be posted on text-friendly platforms like Facebook and LinkedIn and can be a terrific way of introducing them to parents.


During meetings, leaders could ask those less-confident, quieter teachers, and staff members whether they have any ideas about how the school could improve its social media activity. This can be a great way of engaging them more in school operations, diversifying roles, and uncovering potential strengths that these people have.