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  • Jackson Clark

Five Great Non-Marketing Books

I am an avid reader and have read hundreds of books over the past couple of years. I prefer non-fiction and my favourite genres are marketing, business and personal development. Below is a list of five books that had a profound impact on my life.


Chasing The Scream

Johann Hari


Chasing The Scream poses a bold question that is, what if everything we know about addiction is wrong? Johann Hari's book completely changed my perspective on drug addiction and addicts. It poses many seemingly radical, yet well-argued, reasons for legalising drug use to combat many of the problems associated with it in society.


Lost Connections

Johann Hari


Lost Connections offers us a radically new way of thinking about depression and anxiety. This is another book by Johann Hari that changed my perspective on many aspects surrounding mental health and how to combat some of the problems that plague so many in society. Too many prescription drugs, not enough understanding is the message that comes from this publication.


How To Win Friends and Influence People

Dale Carnegie


Originally published in 1930 and one of the best-selling books of all time. There’s not much more about Dale Carnegie’s masterpiece I can say that hasn’t already been said. A magnificent book on how to relate with people and identify social flaws that you may be unaware of. This was the book that introduced me to the personal development genre.


Think and Grow Rich

Napolean Hill


Born in 1883, author Napoleon Hill devoted his life to discovering what made people successful. What attributes separated those who had achieved great success from those who had not? Think and Grow Rich is Hill’s best work and regarded as one of the top-ten personal development books of all time. Like How To Win Friends and Influence People, Hill’s book remains a timeless classic.


The Barefoot Investor

Scott Pape


Australian author Scott Pape has referred to his book The Barefoot Investor as ‘the only money guide you’ll ever need’. While that is a bold claim, the book has certainly helped me feel more confident with my financial future. It’s not a book that goes into super-technical stock analysis or real estate strategies. It’s more about how to feel confident with your money and future, written in a super-readable style with no financial jargon.