Choose A Platform - Where Are Your Customers?
Updated: Jul 9
Determining a social media strategy can be a daunting proposition for businesses and brands.
With digital marketing gurus like Gary Vaynerchuk constantly sprouting that brands should be creating a minimum of one hundred pieces of content PER DAY across MULTIPLE DIFFERENT PLATFORMS it is easy to understand how some people just do not know how or where to begin.
The first thing we need to determine is who is your target audience? Once we know this information we can figure out where they are congregating online.
We know that younger demographics gravitate towards more visual platforms such as Instagram, TikTok and Snapchat. Those working in business-to-business or looking to capture an older, more professional crowd will be best served going to LinkedIn. Let’s say you run a landscaping business, or you’re in the home services industry, then platforms such as Google My Business become necessary.
If you are unsure where your customers are, then you could conduct a survey with your current customers and determine from the ones that found you online which specific platform they found you on. Take the guesswork out of it and direct efforts into platforms that are already converting.
Do not be a jack of all trades, master of none – which can easily happen if you spread yourself too thin across all the networks. Focus your efforts on best serving the platform that your target audience is on.
It will save time, money and resources to put time into a couple of key platforms that encompass your future clients or customers.