5 Books To Read Before Taking Your Business Online
Updated: Jul 15, 2020
There are hundreds of great marketing books available for any business owner to up their game in this area.
Below are five books that are packed full of information for anyone looking to improve in the area of online marketing.
The first book of Brunson's trilogy gives a great introduction to online sales funnels and respecting the customer buyer journey. A must-read for anyone looking to sell things online.
"Because marketers are now able to target so many different characteristics so accurately, people have lost all patience for generalized, mass media messages. Consumers expect and demand that your advertising be extremely relevant to them.” - Russell Brunson.
If you are looking for one book to build confidence in using Facebook's advertising platform, this is the one. I've read this book a couple of times and watched Kusmich's seminars online. Always packed full of great, practical information.
"Mass exposure no longer matters. Mass marketing is becoming micromarketing. You don’t need to reach all the people all the time. You need to understand clearly who your ideal clients are and target your advertising at precisely the segments of the population who will benefit from it and find value in it." - Nicholas Kusmich
Digital Marketing for Dummies
Ryan Deiss & Russ Henneberry
Chances are you have probably read one of the 'for dummies' books once in you're life. The digital marketing version is written in the same super-readable format and has plenty of great tips for beginner and intermediate users of social media.
"Some ask cold prospects to make risky investments of time and money with a company they know nothing about. This is the equivalent of proposing marriage to someone on a first date” - Ryan Deiss & Russ Henneberry"
Baer discusses the importance for brands and businesses to be useful online. Try to serve your customers first and foremost before trying to sell anything. A great read on content marketing and how to approach a content strategy.
“Success flows to organizations that inform, not organizations that promote.” - Jay
I've read all of Vaynerchuk's books and consumed countless hours of his content online. Vaynerchuk's other books Crushing It! and Jab, Jab, Jab, Right Hook are perhaps more commonly known and rated, but I liked the conversational tone of how #AskGaryVee was written.
“Facebook ads, also known as Unpublished Page posts, are the single best advertising digital product for entrepreneurs and Fortune 500 companies that I’ve seen since buying the keyword wine through Google AdWords in 2004.”- Gary Vaynerchuk